Brand Awareness
When it comes to building a successful brand, one key factor stands out: brand awareness. Having a strong brand awareness is crucial in today’s competitive market. It not only helps improve brand visibility and increase brand recognition but also lays the foundation for brand building, brand identity, and brand marketing. In short, brand awareness is […]...
Brand Awareness
Imagine this scenario: You’ve poured your heart and soul into building your brand, but how do you know if your efforts are paying off? Enter brand awareness measurement, a crucial process that can help you evaluate the effectiveness of your branding strategies and drive growth. But where do you start? What is brand awareness? Brand […]...
Entrepreneurship
Are you a new entrepreneur looking for some book recommendations? Look no further. Over the last few years, entrepreneurship has become a huge topic. Everybody wants to become one. Being an entrepreneur is all fun and games until you realize that you don’t have the necessary experience and knowledge to run and grow a business. […]...
Entrepreneurship
What Defines a winning sales process? What’s an example of a sales process with examples? What are the Benefits of a Sales Process? How to Improve an Existing Process Sales Process Mistakes to Avoid Critical Elements of a Strong Sales Process A sales process flowchart What Defines a winning sales process? A winning sales process […]...
Online Marketing
What is Instagram Marketing Instagram Marketing is a type of social media marketing that involves the use of Instagram to promote a brand, connect with an audience, increase brand awareness and improve engagement. Aside from boosting your brand’s reach, Instagram is a great platform for generating leads and building loyalty. Why Instagram marketing is important […]...
Entrepreneurship
If you’re not concerned about increasing your lead conversion rate, your business will not be as profitable as you hope it will be. ...
Entrepreneurship
Female entrepreneurship and the presence of women in leadership positions have a positive influence on the social motivations and achievements of businesses and governments. Women empowerment is critical in today’s culture because it strives to give women the springboard from which to contribute to development. Women make great leaders because they have the ability to […]...
Entrepreneurship
Whether it’s a new job, apartment, or even a relationship, there’s something about a fresh start that gives us a renewed sense of purpose. But nothing turns us into go-getters like the beginning of a new year. It’s a time for renewing your gym membership, starting a healthy eating plan, and furiously scribbling goals into […]...
Online Marketing
After using Canva Pro Plan for over a year now, I’ve uncovered the good, bad, and ugly and by the time you’re done reading this, you’ll know if it’s worth the extra investment or not. If you’re currently using the Canva free plan, you know it’s one of the best online tools for creating designs, […]...
Online MarketingSocial Media Marketing
Instagram first came onto the scene in 2010. Back then, no one quite understood how a platform filled with selfies could be used for business. Fast forward to 2020; there are now over 25 million business profiles on the app that are followed by over 800 million people. According to Hootsuite, 75.3% of businesses are on […]...
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